Agile, boutique agency by the sea

We're a small agency with a broad offering of design-led web & print services at impressively competitive rates

Over 20 years' experience delivering design and development services to happy clients

We take great pride in our commitment to the highest standard of design and detail and offer real all-round value - our aim is to provide big agency quality of work and service at small agency price.

We genuinely listen to your needs and tailor our work to meet your business objectives. Going the extra mile for our clients comes naturally to us - we ensure that you are completely satisfied and make sure that your marketing materials are well-designed with a view to generating a healthy ROI.

With over 15 years' experience Groundnation has built up a folio of exceptionally strong design work that both looks good and works hard for our clients.

  • strom architects2
  • sos
  • modus furniture
  • chora2


Add Architects
Adrian Robins Interiors
Angus Thompson Design
Bark Furniture
Benjamin West
Bespoke Window Systems
Bright Space Architects
Central Windsurf
CDA Group
Château de la Baudonnière
Class Tours
Cube Design
Finca El Olivar
Forest Architecture
Forest Escapes
George & James Architects
Godsmark Architecture
Graves Son & Pilcher
Hôtel du Moulin aux Draps
James Burleigh
John Feely Architects
John Pardey Architects (JPA)
Jonathan Rhind Architects
JW Architects
Kember Loudon Williams LLP
Lawrence & Long Architects
LDN Architects
Lee Broom
Lincoln Miles Architecture (LMA)
Lisa Traxler (Artist)
Little Ships
Lomax Design
Miller Bourne Architects
Modus Furniture
Momentum Tennis
Mount Mascal Stables
Normandy Experience
OA Surveyors
OCR Architecture
One Garden Brighton
P Chapman Construction
Pelly Developments
Pioneer FM
Robert Norman Construction
Rockall Projects
Rock Clinic
Room 442
Seen On Screen
Spatial Design Architects
Spoon Creative
Ström Architects
TA Design
The Design Net (TDN)
Utility Projects
Voyager School Travel


Our clients demand expert specialists in every field their projects require, with one point of contact – but without the high overheads large agencies inevitably have, and pass on. Groundnation meets this requirement by drawing upon a longstanding and closely-knit network of consultant-level creative and technical specialists, all committed to working in Groundnation project teams. They each have huge experience in their field, and are well-used to working together. All have worked with blue-chip clients and have experience of working in top flight London agencies. They are now able to choose how, where, and with whom they work.

This well-proven working style enables us to assemble the ideal specialist line-up for each of your specific projects, and orchestrate them seamlessly. So you benefit from a tailor-made team ideally suited to your needs, equivalent to that of a large London agency, but without those unnecessary overheads.

The core Groundnation team provides you with continuity and your points of contact and our key personnel are:

James Richardson, Creative Director

James began his career in design with one of Britain’s leading specialist catalogue companies - TA Design, soon becoming  senior designer.

During this time James designed and produced several award-winning catalogues in many market sectors from fashion to hardware. He also designed acclaimed direct marketing and CRM communications over several years for a re-emerging Marks & Spencer. At the same time he kept closely involved with ever-developing web technologies building several successful web sites both e-commerce and standard business sites. Thus, with over 15 years' of experience in both web and print design James has the rare ability of being able to successfully blend the proven traditional print and marketing techniques with web design & development, giving him an exceptional, multi-media skills set.

In June 2005 Groundnation Limited was formed with a primary focus on web design and development – my, how time has flown!

James Clarke, DM Consultant & Copywriter

With over 20 years' experience in direct marketing consultancy James has worked for an impressive range of multinational, blue chip clients at the highest level – as well as for small start-up companies.

He has a near-unique breadth and depth of hands-on experience ranging over every business sector, from fashion to fmcg, and from charities to financial services – in both consumer and business-to-business. He is particularly adept at writing copy taking account of brand positioning and tone of voice. Direct clients have included: American Express, Reed Business Publishing, Jewson, Marks & Spencer, New Statesman, Lloyds Bank Insurance Services, Dun & Bradstreet and many more. Agencies James has consulted and copywritten for include: WWAV, cchm, Concep Evolution and TWCAT.

Over the past eight years, an ever-increasing proportion of his work has been on website content and structure, utilising his direct marketing expertise relating to information hierarchy and clarity of communication. He wrote the original brand and creative guidelines for the Nectar card. Websites he has written copy for include: Royal Sun Alliance Investment Trusts; Allianz Marine & Aviation; Auto Trader; Legal & General; Elegance Fashion and Bon’a parte Fashion, as well as charities, including Action Medical Research.

His creative awareness, his ability to craft compelling and effective copywriting in a variety of styles, and his strategic marketing and account direction skills – makes for a valuable creative partner. His experience includes co-founding and then heading up a top 25 direct marketing agency for 10 years. He has worked with James Richardson for nine years. He is a Life Fellow of the Institute of Direct Marketing.

Georgia Richardson, Studio Manager 

Georgia brings with her 8 years experience from The Evening Argus so is a natural in keeping calm in a deadline driven environment. She helps manage projects smoothly and is pretty hot at accounts too! 

Is not all about the web!

Whilst the majority of our work is for the web - we also offer a wide range of print design services. This is not for lip service. We have considerable experience in producing hardworking print materials from leaflets, flyers and folders to direct marketing packs and catalogue design.

direct marketing design

Direct marketing design

Targeted and effective direct marketing design - we deliver quality direct marketing creative, both design and copy that positions and promotes your brand.

We have a very broad experience of working with all types of client – from very large to very small, consumer and business-to-business, and upmarket and mass market. So come to Groundnation for a coherent strategy, superb creative and hard-working and effective solutions, whatever your business sector. Test us with a single item or entrust us with your complete marketing effort. We won’t let you down.

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Branding / Corporate Identity

Corporate identities and beyond - from logos and stationery for small businesses to full corporate branding and guidelines. This includes modernising existing identities or designing from fresh for a complete brand redesign or new venture.

We understand that strong, easily identifiable branding is crucial to your business succeeding in your marketplace. We have wide experience in ensuring brand continuity across all communications, from online activities through to brochures and letterheads.

travel brochure design

Travel brochure design

Extensive travel brochure design experience - we have experience in kids adventures, skiing and specialist educational school tours. Thanks to a background in hardworking catalogue design, we can apply all the page layout techniques to ensure your travel brochures are working as hard as they possibly can whilst also looking great.

We're proud to offer extremely competitive travel brochure design page rates all with professional, thought out design that looks great and works hard.

brochure design

Brochure design

Affordable, creative brochure design to position your business effectively.

Nothing can beat the initial impact, tactility and memorability of a well-designed and copywritten brochure. We create brochures that have the appropriate design and copy to correctly position your company in the marketplace, and to communicate clearly to your target markets – business or consumer.

Catalogue design production

Catalogue design & production

In a previous life as senior catalogue designer at TA Design Ltd, our creative director James Richardson worked on hundreds of catalogues including several ‘ECMOD’ award winners over a creatively rewarding seven year period.

From key catalogue creative through to creating watertight templates for production James gained experience in every field from fashion to fence-posts to gifts. So, whatever you sell, we have the skills to ensure your catalogue will achieve  the results you need.

“With a new development in Croydon, we decided to redesign our entire website, which in turn involved migrating to a new platform. With 12 years of working alongside developers this had the potential to be a very stressful project, but with James’s depth of knowledge, attention to detail and the many ideas he bought to the table, the whole process went extremely smoothly, delivering us a beautiful website on time and within our budget. A pleasure to work with, James is always proactive in his approach and wants his clients to get the best from his services. He also wears shorts in October which is impressive.”
Roger Wade, Boxpark CEO
“Groundnation created our website in a seamless and fluid manner. The new website not only works well but also importantly, looks great too. Groundnation delivered our website on time and on budget and were at all times most professional. Groundnation continue to maintain our site and we would have no hesitation in recommending any business considering Groundnation as their website provider.”
Joe Lawrence, Director, Lawrence & Long Architects
“I commissioned Groundnation to design a new website for my company. They provided an excellent service that exceeded my expectations - they managed to to get the website designed and live in one week! Extraordinary. The service was great, and the website uses a client management system that is very easy to use (SilverStripe CMS) for which they provided a personal one-to-one training session. I would definitely recommend Groundnation to anyone who needs a website designed.”
Magnus Ström, Ström Architects
“I delighted with every aspect of the production of our brochures and websites. From the initial design concepts, to the fast and efficient production of the finished articles, Groundnation have genuinely exceeded my expectations both in terms of their creativity and professional approach. I would not hesitate to recommend Groundnation to another marketer.”
Nigel English, MD, Voyager School Travel Ltd.

Recent web projects

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